https://www.martechadvisor.com/articles/ecommerce/how-to-make-a-global-black-friday-happen/
My article this week was, "How to Make a Global Black Friday Happen" by Amandine Soares. Currently, only 1% of companies in the U.S. sell products online internationally. Soares explains how businesses can use the holiday season, partnerships, and company location to boost their sales and start selling on the global market. I found the authors perspective of Black Friday and advice to be very interesting and informative.
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This sounds this a very interesting article. I didn't know that less than 1% of businesses in the US sell online internationally! I feel that if more companies invested in going international they can make more profit and expand worldwide
ReplyDeleteThis is an interesting article, I didn't think that any companies would struggle on black Friday in terms of being successful. Its wild to think of how much the black Friday event has changed as a whole.
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