https://www.shopify.ca/blog/instagram-marketing
This week the article I read was "Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business" by Ana Gotter. This article discusses the best ways to market companies on Instagram, mainly using hashtags and stories. I found this super interesting because I see products advertised on Instagram all the time and it's cool to see how you can increase your sales and get more followers by grouping hashtags in certain ways and including story highlights. The article also includes several statistics that show how important it is to pay attention to how you market things on Instagram. This includes 80% of users follow at least one brand on Instagram and 65% of top performing Instagram posts clearly feature products.
I think this article would be very useful for companies given that in today's society, a lot of marketing takes place on social media, especially Instagram. As you mentioned, I also see products advertised while I'm on Instagram so it was interesting to see how the marketing process works and the statistics that go with it.
ReplyDeleteMy article was about the same idea, using social media to market products. Its interesting to see what they come up with as advertisements. I see ads all the time on social media, sometimes they're something I'd like, but sometimes theyre completely random. Although, I don't think I follow any brands on Instagram. Part of that 20% that doesnt.
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